What is Marketo Certification?
Marketo, now part of Adobe, is a leading marketing automation software that helps businesses automate and measure marketing engagement, campaigns, and lead generation. To Marketo Certification validate your skills in using Marketo Engage, Adobe offers Marketo Certification, which demonstrates your proficiency in using this platform to optimize marketing performance.
There are two main certification paths:
- Marketo Certified Associate (MCA): This is an entry-level certification designed for those just starting with Marketo. It covers basic concepts and the foundational elements of Marketo Engage.
- Marketo Certified Expert (MCE): The more advanced certification that tests your deep knowledge of Marketo’s features, functionality, and your ability to handle complex marketing strategies using the tool.
Both certifications require passing the Marketo Exam. While the MCA is targeted at beginners, the MCE is intended for professionals with more experience using Marketo.
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